AI Basics for Marketing is a beginner-friendly two-day program designed to help marketing professionals understand artificial intelligence in simple, practical, and non-technical terms. This course focuses on AI awareness, core concepts, everyday marketing use cases, benefits, limitations, and ethical considerations, enabling participants to confidently start using AI tools in marketing without requiring technical or data science knowledge.

• Understand AI fundamentals for marketing
• Learn AI-driven marketing concepts
• Understand customer engagement workflows
• Gain knowledge of marketing automation basics
• Learn AI-assisted content creation
• Understand campaign optimization concepts
• Explore AI tools for marketers
• Identify AI use cases in marketing

• Marketing executives and coordinators
• Content, social media, and campaign teams
• Brand and communications professionals
• Marketing managers new to AI
• Business professionals transitioning into AI-enabled marketing roles

• Basic understanding of marketing concepts
• Familiarity with common marketing activities such as content, campaigns, or customer engagement
• No technical, programming, or AI background required
• Curiosity about using AI in marketing work

• Understanding basic AI concepts for marketing
• Identifying common AI use cases in marketing
• Differentiating AI from automation and analytics
• Interpreting AI-generated outputs responsibly
• Using AI tools confidently for everyday marketing tasks

By the end of this training, participants will be able to clearly explain AI concepts in a marketing context, recognize practical AI applications, use AI tools more confidently for everyday marketing tasks, understand limitations and ethical risks, and participate effectively in AI-driven marketing initiatives.

Introduction to Artificial Intelligence for Marketers
• What AI is and what it is not
• AI vs automation vs analytics
• How AI learns from data in simple terms
• Common myths about AI in marketing

AI in Everyday Marketing Activities
• AI in content creation and ideation
• AI in email marketing and campaigns
• AI in social media and engagement
• AI in basic customer insights

Understanding Marketing Data for AI
• Types of data used in marketing
• Structured vs unstructured marketing data
• Data quality and bias basics
• Why data matters for AI outcomes

Common AI Use Cases in Marketing
• Content assistance and productivity
• Campaign planning and optimization
• Customer segmentation and targeting
• Simple performance analysis using AI

Limitations, Risks, and Human Role
• Where AI fails in marketing
• Over-reliance and quality risks
• Importance of human creativity and judgment
• Managing expectations from AI tools

Ethics, Privacy, and Responsible AI Use
• Customer data privacy considerations
• Bias and fairness in marketing AI
• Transparency and trust
• Responsible AI usage guidelines for marketers

• AI marketing fundamentals
• Marketing automation concepts
• Customer engagement techniques
• AI-assisted content creation
• Campaign optimization basics
• Social media AI applications
• Customer analytics concepts
• AI tools for marketing workflows
• Ethical AI marketing practices
• Practical marketing AI scenarios

• Concept understanding exercises
• Marketing AI use case discussions
• Responsible AI decision-making activity
• Final knowledge evaluation quiz

Participants will receive course materials, slides, reference materials, exercises and access to resources for further learning.

Participants who successfully complete the training will receive an AcadNXT Certification in AI Basics for Marketing Training, validating their foundational understanding of artificial intelligence concepts, marketing applications, limitations, and responsible usage.